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Editing: options-clarity.php

<?php
/**
 * Options clarity
 *
 * @package Functions
 */

defined( 'ABSPATH' ) || exit( 'Please don&rsquo;t call the plugin directly. Thanks :)' );

/**
 * Enqueue Clarity Tracking Code
 *
 * Uses WordPress script enqueueing system with proper escaping for security.
 *
 * @return void
 */
function seopress_clarity_js() {
	if ( seopress_get_service( 'GoogleAnalyticsOption' )->getClarityProjectId() !== '' && seopress_get_service( 'GoogleAnalyticsOption' )->getClarityEnable() === '1' ) {

// Sanitize and escape the Project ID.
		$project_id = esc_js( sanitize_key( seopress_get_service( 'GoogleAnalyticsOption' )->getClarityProjectId() ) );

// Build Clarity initialization script.
		$clarity_init = sprintf(
			'(function(c,l,a,r,i,t,y){
				c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};
				t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i+"?ref=seopress";
				y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);
			})(window, document, "clarity", "script", "%s");',
			$project_id
		);

// User consent - Required for EEA, UK, and Switzerland (effective Oct 31, 2025).
		// Microsoft Clarity requires checking analytics_storage and ad_storage consent types.
		// Reference: https://learn.microsoft.com/en-us/clarity/setup-and-installation/consent-management#consent-type
		//
		// SEOPress cookie consent system grants BOTH analytics_storage AND ad_storage when user accepts.
		// This aligns with Google Consent Mode v2 implementation in options-google-analytics.php.
		$consent = '';

$update = ( ! empty( $_POST['consent'] ) && 'update' === $_POST['consent'] ) ? true : false; // phpcs:ignore WordPress.Security.NonceVerification.Missing

if ( true === $update ) {
			if ( isset( $_COOKIE['seopress-user-consent-accept'] ) && '1' === $_COOKIE['seopress-user-consent-accept'] ) {
				// User has granted consent.
				// This means analytics_storage=granted AND ad_storage=granted per SEOPress consent model.
				$consent = "window.clarity('consent');";
			} elseif ( isset( $_COOKIE['seopress-user-consent-close'] ) && '1' === $_COOKIE['seopress-user-consent-close'] ) {
				// User has declined consent.
				// This means analytics_storage=denied AND ad_storage=denied per SEOPress consent model.
				$consent = "window.clarity('consent', false);";
			}
		} elseif ( isset( $_COOKIE['seopress-user-consent-accept'] ) && '1' === $_COOKIE['seopress-user-consent-accept'] ) {
			// User has previously granted consent.
			// This means analytics_storage=granted AND ad_storage=granted per SEOPress consent model.
			$consent = "window.clarity('consent');";
		} else {
			// Default to no consent if no cookie is set (GDPR-compliant).
			// This means analytics_storage=denied AND ad_storage=denied per SEOPress consent model.
			// This ensures compliance with Microsoft Clarity's requirements for EEA/UK/Swiss regions.
			$consent = "window.clarity('consent', false);";
		}

/**
		 * Filter Clarity consent signal.
		 *
		 * Allows developers to customize consent behavior or integrate with third-party CMPs.
		 * Microsoft Clarity requires consent for analytics_storage and ad_storage.
		 *
		 * @since 9.3.0
		 *
		 * @param string $consent The consent JavaScript code to send to Clarity.
		 *
		 * @example Integrate with Google Consent Mode:
		 * add_filter(
		 *      'seopress_clarity_user_consent',
		 *      function( $consent ) {
		 *         // Your custom consent logic here.
		 *         // Note: Clarity requires analytics_storage and ad_storage consent.
		 *         return "window.clarity('consent');";
		 *      }
		 * );
		 */
		$consent = apply_filters( 'seopress_clarity_user_consent', $consent );

// Escape consent code for JavaScript context.
		$consent = esc_js( $consent );

// Combine initialization and consent code.
		$clarity_js = $clarity_init . $consent;

/**
		 * Filter the complete Clarity tracking code.
		 *
		 * Allows developers to modify the entire Clarity tracking JavaScript.
		 *
		 * @since 8.0.0
		 *
		 * @param string $clarity_js The complete Clarity JavaScript code.
		 */
		$clarity_js = apply_filters( 'seopress_clarity_tracking_js', $clarity_js );

// Enqueue script using WordPress standards.
		wp_register_script( 'seopress-clarity', false, array(), SEOPRESS_VERSION, false );
		wp_enqueue_script( 'seopress-clarity' );
		wp_add_inline_script( 'seopress-clarity', $clarity_js, 'before' );
	}
}

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